Celebrating International Women's Day with Femtech brand Elvie

by Carly Hibbins

Bodycare • 29 February 2020

With International Women’s Day is just around the corner, we’re celebrating the women who make a difference every single day of their lives - mothers.

Mothers are real-life superheroes, bringing new life into the world and being the greatest teacher of all; teaching morals, respect and kindness, and creating a better world for everyone, one monumental step at a time.

But as a mother, you may not always feel like saving the day, with many women lacking in confidence after childbirth. A recent survey found that 54% of young women had negative thoughts towards their body image after pregnancy. Another study concluded that mothers can even experience low self-esteem for up to three years after giving birth. This highlights only the surface of the problem, with childbirth and motherhood significantly impacting women’s physical and emotional well-being.

Introducing: Elvie

Let us introduce you to Elvie, the brand changing mothers’ lives through smarter technology. Their entire ethos is built around helping mothers take back control of their lives, transforming the way they think and feel about themselves.

Elvie Trainer

Incontinence issues can make you feel as if you’ve lost control of your life, both physically and emotionally. You may worry about leaving the house to go to the shops, or cancel a coffee date with friends, for fear of a little leak situation. 80% of new and expectant mothers have to deal with a weakened pelvic floor, so you’re definitely not alone.

The award-winning Elvie Trainer takes care of all of your incontinence woes, designed to strengthen and tone your pelvic floor with its sleek and comfortable design. The app connectivity provides biofeedback by visualising the performed exercise, replicating the mind-body technique used by healthcare professionals for pelvic floor rehabilitation.

Improved pelvic floor strength has a range of benefits, from better bladder control, faster postnatal recovery and enhanced intimacy.

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Elvie Breast Pump

Breastfeeding can be an incredible experience, but needless to say it can often make women feel low. Many new mothers may feel overwhelmed by the thought of breastfeeding in public, adding more feelings of insecurity.

Elvie Pump, the world’s first silent, wearable breast pump gives you the freedom and confidence to pump wherever you wish. This no-fuss device makes pumping on-the-go a dream, without wires and tubes, you really can pump on your own terms - at home, the office or on-the-go. Plus with additional storage bottles, you can give yourself a break and let your partner feed instead.

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